BeachCoach's SEO Documentation

Google mix the SERPs like a watering can

2009-07-29T05:04:00.000-07:00

Hi everybody,

in the last days i noticed an interesting thing with Google. Maybe i'm wrong, but i think we should discuss about it. When an user book something (travel or flight) in the internet, than he often put his zip code into the reservation or book form.

So i checked some different bookings from a whole month. I was really surprised. Every day the bookings where placed from similar zip codes but only from one region of the country.

It means that on day 1 all bookings are made in zip code 12** and on day all bookings are from zip code 56**. Not everytime hundred percent correct, but for the most parts. Really interesting... !!!

So i think: Google mix the SERPs like a watering can! So all website are mixed together and every day the most important sites are placed in the top 10 in a special country. I personally belive that it's only happen to websites which are not #1 in the Google serps. I will call them semiprofessional websites.

Maybe Google is sharing the number of visitor in a fair way to all semiprofessional webmasters!? To have a webmaster as a friend it's necessary to support him in small steps. Just give him from time to time some user and everything is fine. And of course use strong guidelines! Like in the proverb "carrot and stick".

What you think? You made similar observations?

p.s. ... serps means "search engine result pages" ;-)

Google mit eigener Deutscher Version seinem SEO Starter Guide

2009-06-13T04:38:00.000-07:00

Ja ja. Google mag meine Übersetzung nicht und hat von daher eine eigene deutsche Version des GOOGLE SEO Starter Guide herausgebracht. In diesem SEO-Guide geht es um alle möglichen Informationen rund um die Suchmaschinenoptimierung, SEO halt.

Wem SEO nun noch gar nichts sagt, dem sei hier vermittelt, dass es sich bei SEO nicht um einen erlernbaren Beruf, sondern eine Art Kunst handelt.
Die Kunde des Optimierens im Internet speziell für Suchmaschinen.

Das Ziel eines Suchmaschinenoptimierers liegt besteht darin, dass eine bestimmte Webseite mit bestimmten Wunschsuchbegriffen bei Google und anderen großen Suchmaschinen (MÖP - guter Witz) soweit wie möglich oben innerhalb der Suchergebnisse steht. Ein SEO ist überhaupt nicht an Geld interessiert, auch Ruhm und Ehre sind für einen SEO völlig belanglos. Der einzige Erfolg der zählt ist Google Platz 1.

SEO kommt eigentlich aus dem Englischen und heißt übersetzt Search Engine Optimization, zu Deutsch wie bereits erwähnt Suchmaschinenoptimierung (kurz SMO?).
Wie gesagt. Google hat den selbst herausgebrachten SEO Starter Guide nun eigentständig ins Deutsche übersetzt. Die offizielle Übersetzung unterscheidet sich inhaltlich nicht von meiner fantastischen Übersetzung. Denn wir beide haben die gleiche Quelle: und zwar den Google SEO Starter Guide in Englisch ;-)

Der Link für den Download des Google SEO Starter Guid in Deutsch findet ihr hier.

Was steht drin: Nun einige Informationen worauf der Suchmaschinengigant halt so bei der Bewertung von Webseiten achtet und wie diese aus Optimierungssicht besser gestaltet werden können.

Ab besten einfach mal reinlesen in die deutsche Version des Google SEO Starter Guide.

Grüße

Google's SEO Starter Guide in Deutsch

2008-11-23T08:20:00.000-08:00

Hallo Leser,

Google hat ein sehr interessantes PDF-Dokument über Suchmaschinen-Optimierung herausgegeben. Es nennt sich "Google's SEO Starter Guide" und ist in Englisch im Official Google Central Webmaster Blog erhältlich.

Die deutsche Version von "Google's SEO Starter Guide" findet ihr hier bei mir.
Klickt auf den Link für den Download das SEO-PDF (Deutsch):
GOOGLE Beginner-Leitfaden für Suchmaschinen-Optimierung

Hinweis: Die Übersetzung ist noch lange nicht fertig und wird sicherlich noch ein paar Tage dauern. Aber wie auch schon die englische Version wird meine übersetzte deutsche Version auch absolut kostenfrei als PDF-Download erhältlich sein. Aber ich halte euch auf dem Laufenden und auf der rechten Seite sehr ihr auch immer wie viele Seiten des SEO Starter Guide ich schon ins Deutsche übersetzt habe.

Nachdem ich im Official Google Central Webmaster Blog wegen einer deutschen Version angefragt habe, wurde mir von Maile Ohye (Google) bestätigt, dass man das englische PDF "Google's SEO Starter Guide" in andere Sprachen übersetzen darf und der Text der Creative Commons Licence unterliegt.

Viel Spaß beim Lesen, Lernen und Anwenden der Google-Suchmaschinen-Optimierungs-Tipps. Solltet ihr etwas in der Übersetzung vermissen oder verbessern, dann gebt mir eine Info und ich ändere das. Danke!

PS: Es würde mich sehr freuen, wenn ihr zu meinem Beitrag hier auf seodoc.blogspot.com verlinkt. Vielen Dank!

PartyPoker Bonus Code: AA

2008-07-11T12:00:00.000-07:00

Hello Folks,
today i'm talking about Poker. You know the game already. It's a type of card game with a lot of variations. You can play Texas Hold'em, Omaha, Omaha Hi/Lo, 7 Card Stud and 7 Card Stud Hi/Lo. Often you play poker with poker chips and seldom with real cash. But the poker chips are also money when you changed them before.
So why i'm talking about all these poker stuff... Well. It's very easy. When you look on the website from PartyPoker and others than you can read there, that they already payed out millions of Dollar to their affiliates. So it means you can be rich with finding new poker players for Party Poker. How can you do that. Very easily. Just reserve your private Code and offer to your friends a PartyPoker Bonus. So when your friends are creating an account on PartyPoker with your Bonus Code you got him. He is your. Connected to you: life long. An online banner for PartyPoker with linked Bonus Code is looking like that one:

Another way is selling poker books with Amazon for example. Just offer lists specially for poker friends and tell them newest and best book for learning poker. When friends buy books from your amazon list then you earn money for each sold poker product.
So you see... It's very easy to start earning money in the world wide web with partypoker bonus codes and books. The affiliate program from Party Poker is called Party Partners and Aff Club. In the Aff Club you will find a lot of more poker online platforms.

Have Fun!

Some general information about SEO

2007-12-09T15:08:00.000-08:00

Hi,
today i'm talking about some basic information about SEO (Search engine optimization). Generally it is a process of improving the volume and quality of traffic to a web site from search engines (see wikipedia.org)
But why we need this. Quite simply: Your web site needs a good PR (page rank) for a better rank in the Google serps (search engine results page). Look at your own search strategy. You just google on the first two or three pages. Correct!?
So try to upgrade your PR in different ways: Content, links, backlinks, refresh period and others. The world wide web is the best way to find all answers for a good strategy. Start to upgrade your PR today with good content. Forget illegal tactics and dubios ways you found on some different SEO web sites.
See you next time on my blog. Michael

Types of hyperlinks

2007-05-20T12:12:00.000-07:00

Hi all,
after you know how you can make money from with the different types of "pay per ..." i will show you the different types of hyperlinks today. What i mean by that. Well, a hyperlink is a navigation element in a website to another section of the same or another website. You know and use it allready. Clicking on text link or picture and coming to another website. This is a hyperlink.
Back to your advertising. You want to earn money from a company. So you have to set up a hyperlink to them. And for that you have different possibilities: text, image and animation/video.

What about a text hyperlink? It's very easy to handle and has finally at the end a reference number to you. Example of a target adress: http://partners.webmasterplan.com/click.asp?ref=274334
Example of a text hyperlink: klick here for a great deal
Of course you can change the text of the hyperlink. Sometimes it's open to you and sometimes the companies wants to have there own text. Additional you can change the color, size and font style if you like. It's a good idea to make it similar to your own website.

And here is the same hyperlink combined with an image:

Here a good example for a hyperlink combined with an animation:

So you can see, that you have different ways to integrate hyperlinks into you website. If you have a lot of text and your visitors like to read it all. Than maybe it's an good idea to try text hyperlinks. But if you want to attract attention to your visitors than you should better use image hyperlinks or better animation hyperlinks. People love to see moving pictures. Something twinkling and colorful with a message on it.

From above you can see that the different types of hyperlinks affect different to you. The text hyperlink is normal and nothing special. Maybe it's a link to another part of your website. But so your visitors clicking more on it, in hope to find more information about your website topic. Good for you!
An image or animation hyperlink is easy to identify as advertising. So if i see it, i don't click on it when the content is to boring or not of note to me. But if it has something to do with the website topic and i want to have more information i click on it.
So just test the different type of hyperlinks on your website to find out what your visitors like.

See your soon, Michael

More informations about "pay per ..."

2007-05-18T08:12:00.000-07:00

Hi all,
let's open the next chapter from our book. We stoped with the topic of the different types of "pay per ...". You know allready "pay per banner view" and "pay per banner click" from the last time.
Let's have a look on "pay per lead after banner click". A website visitor which is interested in something will give his adress to a company to send him more information. A lead is a potential customer. That's why companies paying you for it. There are differences you have to know. Check out the terms from the companies. Some of them are paying you for a new adress of a lead. Others are paying you only if the potential customer creates a new account on their website.
Just to give you an example: A company for "winter garden" will normally pay for an adress. A company with an online auction website (like Ebay) will pay for an new registered user.
What can you earn? It depends on the topic, the company and their target. But you may reckon that you will earn something between 0,50$ and 5$. These are the normall prices on the market for a lead.
The most valuable income for a single website visitor on your website is "pay per sell after banner click". It means the the visitor really bought something from the company. The companies are paying you between 5% and 15% for an sell or a fixed rate between 0,50$ and 100$. I think you can see now that there is a lot of money for you ;-)
To compare these two types we calculate with 1.000 visitors:
Type 1: 10 leads * 1$ = 10 Dollar
Type 2: 3 buyers * 5$ = 15 Dollar

BUT: The click rate (percentage of clicks) depends on your content, your visitors and the publicity of the topic. So sometimes you can have click rates under 1% and sometimes over 10%!!

So stay tuned for the next valuable information.

Michael

The worth of your potential visitors

2007-05-04T13:47:00.000-07:00

Hi all,
the question was: "How it's possible to know which visitor was forwarded from you?". And the next question is: "Which worth got your visitor for others?". Remember! A visitor from your website is a potential customer and this visitor is yours. So you work in this moment like a sales agent. On one hand you have a customer and on the other hand a product from a seller which is interesting for your visitor. In this case you are entitled for a small commission just for forwarding the potential customer. And you are entitled for a big commission when the visitor is really buying the product. The rate of the commission depends on different factors. For example on the product value, the quality of your website and your number of visitors per month (e.g.).
What does it means? OK. A product with a small value, like a book, has only a small commission. Maybe up to 10 percent. 10 percent from 20 Dollar = 2 Dollar commission.
A product with a bigger value has also a bigger commission. A car for 15.000 Dollar = maybe 1.500 Dollar commission. So you can see why a lot of people try to sell estate, because a homestead costs over 100.000 Dollar.
But anyway. In normal case the seller is giving you only a very very small commission. Also sometimes if the visitor is buying nothing. Why? Because there are not so much potential customer on the web. Just a handful.
For your business it means now: With a very exotic theme on your blog or website you will only hava a handful visitors. With a theme which is used very often in the web you can have multiple visitors more. Normally you should know the size of your target group before you start, because you know how normal or specific your theme is. Just think about it for a second...
Back to my theme. The sellers offering different types of commission to you:
- pay per banner view
- pay per banner click
- pay per lead after banner click
- pay per sell after banner click
What about the first type "pay per banner view". Some companies pay 4 Dollar for 1.000 banner views. It means when 1.000 visitors on your website have seen the banner you will earn 4 Dollar. Very easy to understand. Just one small problem. Maybe you need weeks or months before you have 1.000 visitors. Because when you start with your blog or website nobody knows you. You have to promote it. How i will explain you later. Stay tuned and bookmark my website!
The next type is "pay per banner click". For each click on the banner on your website you will earn some Cent. Let's say 5 or 10 Cent per click. Not more. The normal case is a click-through from 1 to 3 percent. It means only 1 or 3 from 100 visitor will click on the banner.

To compare the first two types we calculate with 1.000 visitors:
Type 1: 4 Dollar
Type 2: 3 percent from 1.000 = 30 clicks * 10 Cent = 3 Dollar

Next time i will show you the possible earnings for the two other types. Stay tuned and bookmark my website.

Michael

Where you can make the most money?

2007-04-30T11:47:00.000-07:00

Hi all,
what you think? Where can you make the most money? With sites about adult, poker or gambling? Or better with a website with "good old normal content" about a specialty you like!? Mostly it depends in your skills. Some of you may have experience in web design but no ideas about the content. And the others can explain things very well but stay at war with html. However. You want to earn money from the web. Because there is a lot of it! So let's start to find the best way for your current skills. Basically you need nothing. Just a computer and access to the world wide web. Nothing more. You can start... At first you need an email adress. Mostly you have it already.
The easiest way to start is a blog. A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. You can have a free blog system from different providers. Just create a new account there and start with blogging.
Additional you need external links. Why? Everybody is interested in website visitors. Because they buy products and view banner ads. So the website owner pay for visitors from your website. The system is very easy to understand: You have a website about poker strategies (e.g.) and a poker player is visiting your website. And the owners from the gambling websites are interested in your visitor. Because your visitor is the target group. He is a potential customer for the online poker room. But what you have from it? MONEY! You add a link from the gambling website and earn money for every forwarded poker player. That's it.
Just create a website about whatever you like and earn money from these companies which have similar products and services. Back to your new and free blog it means: Add a link to a similar website in your blog. But stop! How the company knows that the new customer is a visitor from your website? And how much they are paying to you?

This is something for the next time. So please bookmark my website and come back in 2 or 3 days. I will explain to you more secrets about the big money maker.

See you soon. Michael

One more blog about make-money-with-your-website

2007-04-22T11:40:00.000-07:00

Hi all,

thanks for coming. In the future you will find a lot of usefull information about Search Enginge Optimization (SEO). Create a bookmark to my website.
Come here, read, learn and earn a lot of money!

At first i will show you some interesting websites about SEO:
- Google Group "SEO"
- SEOmoz

Make more Money websites:
- Make Money Online
- Adsense - Get rich

500 Top paying keywords:
- 500 top

Finally some important tools for searching:
- Keyword search
- Website owner
- Free SEO tools

Michael