More informations about "pay per ..."

Hi all,
let's open the next chapter from our book. We stoped with the topic of the different types of "pay per ...". You know allready "pay per banner view" and "pay per banner click" from the last time.
Let's have a look on "pay per lead after banner click". A website visitor which is interested in something will give his adress to a company to send him more information. A lead is a potential customer. That's why companies paying you for it. There are differences you have to know. Check out the terms from the companies. Some of them are paying you for a new adress of a lead. Others are paying you only if the potential customer creates a new account on their website.
Just to give you an example: A company for "winter garden" will normally pay for an adress. A company with an online auction website (like Ebay) will pay for an new registered user.
What can you earn? It depends on the topic, the company and their target. But you may reckon that you will earn something between 0,50$ and 5$. These are the normall prices on the market for a lead.
The most valuable income for a single website visitor on your website is "pay per sell after banner click". It means the the visitor really bought something from the company. The companies are paying you between 5% and 15% for an sell or a fixed rate between 0,50$ and 100$. I think you can see now that there is a lot of money for you ;-)
To compare these two types we calculate with 1.000 visitors:
Type 1: 10 leads * 1$ = 10 Dollar
Type 2: 3 buyers * 5$ = 15 Dollar

BUT: The click rate (percentage of clicks) depends on your content, your visitors and the publicity of the topic. So sometimes you can have click rates under 1% and sometimes over 10%!!

So stay tuned for the next valuable information.

Michael